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In this article, Lanae Spruce and Kaitlyn Leaf discuss how the mission of the Smithsonian National Museum of African American History and Culture inspires and influences their approach to social media management at the museum. The authors explore the connections between social media, storytelling, and educational strategies. This guide is designed to help you examine the relationship between social media and learning, as well as how it can enhance our ability to connect with audiences.

You can download the guide here.